About

About SegmentIQ for Shopify

SegmentIQ: Discount Analytics is a Shopify app that shows where a store's discount spend goes. For each discount code and customer segment, it shows how much went to customers who had recently paid full price and how much reached first-time buyers.

Who makes it

SegmentIQ is made by Marvel Labs, a software studio in Sheffield, England. It launched on the Shopify App Store on 24 April 2026.

It isn't connected to the other products called SegmentIQ, such as the game analytics tool from GameAnalytics.

Why it exists

Shopify's discount reports show what a code cost and how often it was used. They don't show who used it. A merchant can't easily tell whether a loyalty code went to customers who were already buying at full price, or whether a code meant for an influencer's audience ended up on coupon sites. SegmentIQ answers that from the store's own orders.

What SegmentIQ will and won't do

• Read-only. It asks only for read access to orders, customers, discounts and products. It can't create, change or delete anything in your store.
• Works with any discount source. Discounts are read from orders, so Shopify discounts, Discount Ninja, Regios, Promi and other apps are all included.
• Estimates, not proof. Figures show who received a discount, not what the discount caused. Every rule is published.
• Minimal data. SegmentIQ stores Shopify customer IDs for segment attribution, never customer names or emails, and deletes your store's data after you uninstall. See the privacy policy.

Contact

For support, questions about the numbers or data requests, email support@segmentiq.app. Product documentation is at docs.segmentiq.app, and changes are listed in the changelog.