Every discount code, side by side
Redemptions, discount spend, and the share that went to recent full-price buyers and first-time buyers.
The gap in your reports
Shopify tells you what a discount cost. Not who it went to.
Your discount reports show how often a code was used and how much it took off. They don't show whether those customers were already buying from you at full price, which segments now wait for a code before ordering, or whether a code meant for new customers is being used by everyone.
What Shopify shows Example store, last 90 days
| Code | Uses | Discount |
|---|---|---|
| LOYAL20 | 64 | $1,284 |
| SUMMER15 | 37 | $611 |
| INFLUENCER30 | 22 | $498 |
| WELCOME10 | 41 | $356 |
What SegmentIQ adds Same codes, same 90 days
| Code | Who got the discount | Full price |
|---|---|---|
| LOYAL20 | 72% | |
| SUMMER15 | 38% | |
| INFLUENCER30 | 0% | |
| WELCOME10 | 6% |
Recent full-price buyers
First-time buyers
Other customers
"Was our welcome code actually bringing in new customers?"
"Are loyal customers getting 20% off orders they'd have placed anyway?"
"Did last month's sale add revenue, or just move it?"
Not ready to install? Upload your Shopify orders export to the free Discount Code Checker and see who your codes went to. It runs in your browser, nothing is uploaded.
Try the free checkerShopify Sidekick · AI assistant
Ask Shopify's AI assistant about your discount codes
SegmentIQ connects its discount data to Shopify Sidekick, the AI assistant built into your Shopify admin. Ask in plain English and Sidekick answers with SegmentIQ's figures, without opening the app.
Was LOYAL20 worth it?
In the last 90 days LOYAL20 was used 64 times for $1,284 in discounts. 72% ($924) of that went to customers who had paid full price in the 90 days before, and none of the redemptions came from first-time buyers.
Figures from SegmentIQ · last 90 days
Try asking
In the last 90 days LOYAL20 was used 64 times for $1,284 in discounts. 72% ($924) of that went to customers who had paid full price in the 90 days before, and none of the redemptions came from first-time buyers.
Over the last 90 days your codes took $2,749 off orders. About 43% ($1,178) went to customers who had recently paid full price.
Biggest codes by discount spend:
- LOYAL20$1,284
- SUMMER15$611
- INFLUENCER30$498
- WELCOME10$356
Mostly, yes. 94% of WELCOME10's 41 redemptions came from first-time buyers, and only 6% of its $356 in discounts went to customers who had recently paid full price.
Every plan
Ask about any code or your discounts overall. Answers cover the last 90 days.
Pro
180 days of history, plus a Sidekick prompt for each suggested change.
Read-only
Sidekick drafts any change for you to approve. SegmentIQ never edits your store.
What you get
Every code, every segment, one clear answer
No setup and no spreadsheets. SegmentIQ syncs in the background and has the numbers ready when you open it.
A verdict on your biggest codeFree
How much of its discount spend went to customers who had paid full price in the previous 90 days.
Segments that wait for a discount
Which segments keep using discounts after their first discounted order.
Sale before/after comparison
Compare revenue and orders during any sale against the 8 weeks before it, so you can see what a promotion really changed.
What to change, ready for SidekickPro
Specific suggestions with a prompt for Shopify Sidekick, Shopify's AI assistant, which drafts the change for you to review.
Exclude recent full-price buyers from LOYAL20
72% of LOYAL20's discount spend went to customers who had paid full price in the previous 90 days.
Create a customer segment of customers who have not placed an order in the last 90 days, and limit the discount code LOYAL20 to that segment.
Read-only, any discount source
It never changes your store. Export any table to CSV.
Previews use figures from an example store.
Black Friday 2026
Built for the busiest discount season of the year
Orders per day Example store
Orders per day
8-week average: 12.3
Black Friday to Cyber Monday: 35.3 a day, +187%
Before Fri 27 Nov
Audit the codes you already run
Find codes that mostly reach customers who were buying at full price, and segments that have learned to wait for a discount, before you add more.
After Mon 30 Nov
Run your discount post-mortem
Compare your sale against the weeks before it and see which BFCM codes brought in new customers and which went to existing ones.
How it works
From install to answers in minutes
Step 1
Install from the Shopify App Store
Approve read-only access. No theme changes, no checkout changes, no code.
Step 2
SegmentIQ syncs in the background
Orders, discount codes and customer segments import automatically. Most stores are ready in a few minutes.
Step 3
Open your discount verdict
See your biggest code's verdict and your segment health report, then start a 14-day Pro trial to see every code.
Step 4
Ask Sidekick about any code
Ask Shopify's AI assistant "Was LOYAL20 worth it?" in your admin and get SegmentIQ's figures back.
Pricing
Start free. Upgrade when you want every code.
Billed through Shopify. Switch plans or cancel from your Shopify admin at any time.
Free
$0
A discount health check for the last 90 days.
- Verdict on your biggest discount code
- Segment health report
- Discount participation and cost by segment
- Automated insight flags
- Revenue concentration view
- AI answers in Shopify Sidekick over 90 days
Pro
14-day free trial$29 / 30 days
Every code and segment over 180 days.
- Everything in Free
- Every discount code and customer segment
- First-time buyer shares and possible leak flags
- Sale before/after comparison
- What to change, with Sidekick prompts
- AI answers in Shopify Sidekick over 180 days
- CSV export
Does SegmentIQ change anything in my Shopify store?
No. SegmentIQ only asks for read-only access to orders, customers, discounts and products. It cannot create, edit or delete anything in your store.
Does it work with discount apps like Discount Ninja?
Yes. SegmentIQ reads discounts from the orders themselves, so it works with Shopify's native discount codes and with any app that applies a discount to an order, such as Discount Ninja, Regios or Promi.
Does a discount going to a recent full-price buyer mean it was wasted?
Not always. It means the customer had paid full price shortly before, so they may have bought without the discount. SegmentIQ's figures are estimates based on order history, not proof of what a discount caused. The surest way to know is a test, such as a smaller offer for part of a segment. See exactly how SegmentIQ calculates it.
How much order history does SegmentIQ analyse?
The free plan covers the last 90 days. Pro covers the last 180 days across every discount code and customer segment.
What does Pro cost?
Pro is $29 every 30 days with a 14-day free trial, billed through Shopify. You can return to the free plan at any time.
Does SegmentIQ work with Shopify Sidekick?
Yes, on every plan. SegmentIQ adds its discount data to Shopify Sidekick, the AI assistant in your Shopify admin, so you can ask questions like "Was LOYAL20 worth it?" and Sidekick answers with SegmentIQ's figures: the last 90 days on the free plan, or 180 days on Pro. See how it works.
What happens to my data if I uninstall?
SegmentIQ stores Shopify customer IDs for segment attribution, never names or emails, and deletes your store's data after you uninstall.